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Lifecycle Stage: HubSpot CMS allows you to display different content based on the lifecycle stage visitor is currently in.As a result, you can display exclusive content to people that landed on your site by clicking on one of your ad campaigns. Ad Source: If you’re running an ad campaign for attracting users you can set smart content rules for paid website visitors.Device Type: You can segment your website content on the basis of the device used by a visitor to access your web pages.List Membership: This allows you to choose users that are already present in your HubSpot CRM and are accessing your website.The Smart Content lets you apply personalization rules based on various aspects such as: This means you can create content modules and CTAs on your website based on what you know about a visitor. The feature allows the website owners to weave a personalized experience on various aspects. Smart Content is one of the most powerful features and biggest pros of HubSpot CMS. Unified publishing tools are probably the biggest pros of using HubSpot CMS and a feature that is rarely found even in popular content management systems such as WordPress.Įnsure, to check The CMS responsive grid documentation before performing any customization with custom-code templates. Easily add CTAs to posts on your website.Social sharing icons to build your online presence.Built-in SEO for better ranking of your website and quick indexing.The all-in-one solution offers the following:
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Consequently, you get an all-in-one solution that is automatically updated in order to appeal to Google’s ever-shifting algorithm for the ranking algorithm, Moreover, by combining email marketing and social media tools, HubSpot CMS simplifies your marketing stack. To experience the unified publishing approach of HubSpot CMS you have to log in to your HubSpot account and, you can navigate to various options available under Marketing. In fact, it is the best approach for businesses with small budgets or who have limited resources. One of the best features that I personally love about HubSpot is that it is an all-in-one platform where all the publishing tools are merged together to provide you with a compact solution. Let’s first begin with the positive traits of HubSpot CMS hub and honestly, it is because of these features that I personally love and recommend the software: 1. So these were some of the features that justify why HubSpot’s CMS Hub is the perfect choice for managing the content of your website.īut I believe that there is no one-size-fits-all therefore, we need to dig deep and create a list of pros and cons of managing a website with HubSpot CMS hub. You just have to choose up to five variations of a page and HubSpot will monitor to serve you the best performing option. HubSpot allows you to optimize your web pages on the go. The drag-and-drop editor allows users to update and create web pages without a developer’s help or custom code. This means you can track every visitor on your website and leverage the CRM data for tailoring a personalized experience. The CMS hub is backed by HubSpot’s very own CRM. As a result, you can build a cohesive website that has a consistent user experience. HubSpot CMS comes with pre-built website themes which are basically templates that are fully customizable. The HubSpot CMS Hub gives SEO recommendations that allow you to take action for a better ranking opportunity over the SERPs. The prominent features of HubSpot CMS include: 1. The platform has all the tools for marketers and developers for designing amazing websites that are responsive and focus on customer experience. HubSpot CMS Hub is a cloud-based content management system developed by the inbound marketing professionals, HubSpot. But, before we begin with the HubSpot CMS pros and cons, let me share with you what HubSpot CMS is and why it has gained popularity. However, in this article, our major focus will be on the HubSpot CMS pros and cons and, learn if it’s even worth giving a try. All these help website owners manage their digital assets (mainly content) across their website efficiently and effectively. While some of them are open-source such as WordPress, and Joomla, others are SaaS-based such as the HubSpot CMS. When it comes to managing website content there are a lot of options available out there. Wait! Before you make any decision read this article. Are you planning to start a new website or planning to migrate your website to HubSpot CMS?